Meet The Superhumans

Paralympics: MEET THE SUPERHUMANS 

From watching then channel 4 Paralympics advert a lot was shown through out. The video was based on people who are some what different to an average person yet are doing the exact same sports that a normal person would do. This is showing determination and is showing that anyone can do anything if they try. Through out the video the intensity of each game was shown an although all of these people have something that could possibly hold them back they have not let stop them from becoming as master at what they do.

The music used through out is very motivational and goes well with the message that is being promoted. What I think is being promoted is strength, this is because despite the fact that these people have a disability they still was determine to take part in a sport that may be very challenging for them. “Forget everything you believe about strength” personally I think this mean that it’s not about strength when it comes to certain things in life it’s about determination.

“Meet the super human’s” this statement is very powerful because to me it separates these people with a disability in a positive way rather then a negative way like people normally perceive them like. This will also make viewer want to watch because it’s using the words super humans witch will make people want to watch because its showing to the audience how significant they are.

All around this advert shows positivity giving the viewers that sense of encouragement because it is saying that if someone who has no legs still runs a race and win in record timing why can you not do anything? The impact that this has on the viewers is basically motivating those who have a better advantage of the people they are watching to go out and do something with their lives.