NEWSLETTER

This probably is not necessary but I'm a bit extra ;)

Audience

Audience 

As I have decided that I am doing more of an R&B artist the audience is mainly going to be female because a survey says that 7/10 listens of rand b are female audiences. Although they are going to be aimed at females the artist/group still has to have characteristics that will attract the male audience also so then therefore their fan base will wider. 

When looking at R&B it can range from people aged 14 to 40 because of how many R&B artist are in existence, also because this genre of music has been around for a very long time and although the music has changed over the years it still promotes a similar message which is can range from pain and heartache to love and passion. 

R&B is so important in the industry because it is one of the type of music that anyone can relate to but with a nice soft melody under it. This is also a reason I have chosen this genre because I feel like this type music can relate with everyone 

Research

Ways of promotion 

When being an artist it is important that social presents is their because it is way to interact and connect with your fans not to mention the easiest free way of promoting yourself. Its best to be on ever type of social network possible as you will be able to reach to every single on your fans.

Instagram, Twitter, Facebook are the main three that are able to help promote yourself well because when you are an artist/group you should think of yourself and as a brand. Like any brand if you don’t promote then people will be unaware about you, this therefore means less fans and less gigs.

YouTube is also another media network in which works well with promotion as you can pay for an advert on there so either way people will see it before they are able to watch the video they originally wanted to watch. This will then force people to listen to you witch will gain more fans and more YouTube views and subscribers.

Having a website is not really as popular as it used to be only because other methods have taken over however it is good to have a website 1. focus on the older generation that are not really interested in social media and 2. because its professional and to anyone that you want to sign you it looks as if you 'mean business' which will attract you to them more and 3. there for people to find out further information.

Posters/flyers are and will always be a good way to promote any information because when people travel they will be able to see it. this will give you a chance to put your gig dates of there etc.. so this will also help gain a fan base. 

When creating a poster I feel it has to stand out otherwise it will not get noticed.bright colours and well photographed picture should be used and then people will be enticed by the poster and be encouraged to listen to your music.

Research

Throughout doing my research I have been looking at different types of music videos based on a vibe of how I want my video. 

I decided, because I am I huge fan of both old school and new school music, to examine each genre of music videos and this is what I found. 

While watching the first video 'Freak Like Me' by Adina Howard I can see that all the lyrics a quite sexualised the video is quite tamed down. To begin with the conventional car scene introduces the video, back in the 90's this was a very common way to introduce the video. Another conventional scene that was incorporated into the video was the typical house party and also back ground dances were in multiple scenes of the song despite the song is not a very upbeat song. 

When focusing on the transitions of each scene of the video, one basic transition is used through the whole video. this transitions consist of a simple flash of white light while it changed from scene to scene. This gives it a simple effect and allows the video to flow quick and some what make you not really notice the transitions. I believe this has been done to give the audience chance to focus on the detail into each clip rather then them get distracted from complexed transitions. This also ties in to the era that this play was produce in because from seeing very simple transitioning shows that they was not very advanced yet. In addition to this the quality of the video is quite poor and seem to have a blur effect over it. This does make it slightly difficult to see what is going In the video.

There was only really three types of shots used with in the video which was close up, wide shot and mid shot. this shows that you was able to have a different view point on something that might be the same scene. by using a range of shots allows shots of the same scene seem like a completely new scene which allowed the song to play to the end with out the view/ audience getting bored of watching the same type of scene. I personally think that by adding many different types of shot keeps the audience entertained because it’s a variety of things for them to see and can stimulate their mind. 

There are may other types of shots that could be used however I think that it was more effective by them using less because after all less is more.

The way how they were dressed was a reflection on how they used to dress in that era however because the song is quite sexual the way how they was dress tied in to it, for example they main singer and the dancers were wearing bras and short skits. Although that may not seem that bad in 2014 back in the 90s women never really wore feminine clothes unless they were being a 'video vixen' so that said a lot about the singer and how she was seen with in the public. 

Here is the video below:

While watching the second video 'Ride' by Ciara I can see that both the content in the song and the video are very sexualised. As this video was made in 2010 you can see that times have changed dramatically in last 15 years and things that would not be acceptable in the 90's is normal in 00's. The opening scene consists of with a silhouette figure of the singer and then edges into her dancing alone. The way how she is dancing is quite alluring. The fact the she is dancing on her own shows that over the years a sense of impedance was formed for women because it was quite rare for women to be alone in videos without dancers etc.. occupying them. By just having her in the video allows you to just focus on her.

In addition to this I feel that because she is alone in the image allows you to link the song with the actions she is preforming in the video. the back ground is very neutral which also allows you to focus more on her as a dancer. 

The different type of shots that were used were close ups, mid shots and cut ins. the use of close ups were effective because it was more intimate with the singer so, it was like she was singing to you personally. The mid shots are what is used in almost every video and are a very conventional shot to use. However the cut-ins which is a shot of a a body part other than the face make the whole experience of watching the video just the more sexualised as the camera would focus on parts of the body that may be desired by the male audience, its as if the camera is forcing your eyes to look at a certain place which may make you feel unconfutable. I personally think that this is an effective way to make the video more entertaining because you eyes are able to look at certain things with out actually moving your eyes.

There were no major transitions however the changing of lighting made it seem like there was a transition. This also was done to help you focus more on the dancing that was going on.

The clothes that she is wearing through the video are very revealing, the reason I would say she has chosen to wear very skimpy clothing is because in this era that is what is in and the lest clothes the more views your video might get especially from a male view point because that what males like and from a female perspective they want to see someone that they can aspire to be like.

Here is the video below:

My Logo

This is my main logo. 

I added colour to this one as I feel like the word BOOM needed to be emphasised. I chose the colour red as it is a very striking colour and would stand out among the rest.

I added the slogan 'believing our own music' to give the word boom a further meaning, while doing my research I found the GOOD Music also did this and that is where it was inspired from.

Believing Our Own Music means being able to create music that is 100% straight from the heart and is a good representation of yourself. in other words being able to believe in your music despite what may be said about.