Research

Def Jam records was founded by Russell Simmons and Rick Rubin in 1983. The main reason for the creation of Def jam was to promote a type of music that was thought to be missing from the music world and that type of music was Hip-Hop with a Rock type essence to it.

The logo that was created for Def jam has stayed the same for the whole existence of the label giving the label a clear identity, because it has been around for quite a few years many people will recognize the logo.

The logo is very plan and I think that what makes it so easy to remember. the emphasis of the D and the J, show a link to music because a DJ is someone who plays and promotes music similar to what Def jam records do.

The word 'def' comes from slang created by the African American culture in the Untied States of America with the meaning of cool or excellent and the word jam meaning 'favorite song' also coming from 'black slang' created in the USA. This shows that, although in may not look like it, true thought has been put in to the name and has been executed cleverly. This is because to those who the label is aimed at i.e. the youths of USA predominantly African American youths they would understand and relate to this slang so therefore they will take interest in what the label has to offer.

Good Music was founded in 2004 by Kanye West. over the years music has changed dramatically and in most case lost its true heart however with good music they sign artist that can capture the true essence of real R&B/Hip-Hop yet still add a current twist to it.

This is what allows them to have a specific target audience and crowd that will take time to listen the music produced the good music.
Good music's parent company is indeed Def Jam records the label was able to have the knowledge the history gained from Def Jam records with that knowledge then was able to create music that 'old skool' people would enjoy alone with the more modern audience.

The logo of good music is put together well as there is an angel sitting on top of the word good. As angels are looked at as good, prestigious characters tells the audience that their music is just that 'good' that it is the equal to an angel. when thinking of an angel you also think god and heaven. although no colour is used just by the logo you can see that if it was in colour it would be gold or platinum as those colours are linked with being prestige. 


'Getting out our dreams' the definition of the work Good can be seen as inspirational and says to the audience that this is a way for these artist to fulfill their dreams.